Sunday, May 23, 2010

John Alfaro Swimwear: Viva La Moda Fashion Show

We entered the warehouse showroom of John Alfaro Swimwear to be greeted by an extended runway lined with white chairs. The lights danced with color while music filled the room. Before the show begun, I had the opportunity to view some of John Alfaro’s designs up-close and personal. The designs featured golden yellow and sparkling animal printed cut-out one piece, as well as metallic blue and striped bikinis. John Alfaro designs have become a staple in El Paso. As women, it is sometimes difficult to find a swimsuit that fits perfect. John Alfaro has provided a solution. After the show, I had the opportunity to sit down with Mr. Alfaro to talk about his show and designs.

epStyle: What is your inspiration for your designs?

John Alfaro: I think my inspiration for my swimwear is my kids, my family.

epStyle: Do you design clothing as well?

John Alfaro: Yes, I’ve started designing like dresses, summer dresses.

epStyle: Since there are no large bodies of water in El Paso, why would you design bathing suits?

John Alfaro: Okay, the reason is that we have the sand, we don’t have the water. In El Paso it is known as the international market for fashion, so I think I am the first one designing swimwear here.

epStyle: So are your pieces also sold outside of the El Paso market?

John Alfaro: We promote in Las Vegas, we are starting to promote in Mandalay Bay in Vegas.

epStyle: What is the price range for your designs?

John Alfaro: The prices are between $49.00 and $89.00 dollars.

epStyle: And these are custom-made. So what is the procedure for getting a custom-made John Alfaro Swimsuit?

John Alfaro: Customers just call in and we take measurements. Yes, we schedule fittings.

epStyle: So if a customer wants to get a custom-made bathing suit how can they contact you.

John Alfaro: They can reach me by phone at 915-351-2820 begin_of_the_skype_highlighting 915-351-2820 end_of_the_skype_highlighting.*

epStyle: Thank you for the opportunity to speak with you. It was a lovely fashion show and I look forward to seeing your summer design dresses and more pieces from you.

John Alfaro: Yes, it was a pleasure meeting you. We have a lot of new stuff that we didn’t show today. We have another show coming up in May.

*John Alfaro Swimwear is located at 1712 Texas Ave in front of the El DIARIO building.

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